Sessions

Track: Track Name

Time and room

TBA

VR/AR

Future of VR in Advertising

Immersive video, virtual and augmented reality have emerged in a big way. Unsurprisingly, Google and Facebook lead the charge to define the experience for consumers and advertisers. Audiences are tuning in,…

Panel

Theresa Moore
Pixability / Moderator

Time and room TBA

Future of VR in Advertising

Theresa Moore (Moderator) Pixability

Adam Sheppard 8ninths

Patrick Chaupham Weber Shandwick

John SanGiovanni Visual Vocal

VR/AR

Time and room

TBA

UX/UI

Creating User Flows for Mixed Reality

Rules for designing good experiences in mixed reality/augmented reality are still being determined. Creating user flows, a standard UX practice, can be tricky in MR/AR because MR/AR experiences incorporate…

Workshop

Time and room

TBA

What’s Next For The IoT

The adoption of Bluetooth mesh networking in the summer of 2017 represents an historic milestone in the evolution of the IoT. Bluetooth mesh makes possible “many to many” network topologies, with networks…

Workshop

Time and room TBA

What’s Next For The IoT

Time and room

TBA

Business Development

Six Reasons Why the 20th Century Business Model is Fucked

The world of business is now in a state of permanent change, where the behaviors needed for success have been completely redefined. We know businesses need to be more agile, more experimental and more…

Session

Time and room

TBA

Design

Kernels of Truth: Designing Conversation with AI

How do you craft a conversation between a machine and a human— not only to give your users the right answers, but to get them to ask the right questions? In this (user-centric) session, we’ll explore the…

Session

Time and room

TBA

Culture

The Future of Urban Mobility: As Seattle’s Mobility Ecosystem Grows, What’s a Commuter To Do?

The last year brought tremendous innovation to urban mobility in Seattle. The launch of key players, like ReachNow, Scoop and Chariot among others, are making the idea of connected, electric, automated and…

Panel

Time and room

TBA

Marketing

5 Star State of Mind

A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review…

Time and room

TBA

Design

The Poetics of Design

Why tech needs poets, why writing is design, and why design is the most joyful career. 

Session

Time and room

TBA

Branding

The Brand Value You're Missing: How to Create Belonging in a Broken World

Today, 97% of online adults visit social networks. By 2020, 4 billion people will be online, 2 billion people will be connecting to each other on Facebook's Groups platform, and billions more will be connected…

Session

Time and room

TBA

Business Development

The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story

Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at…

Session

Time and room

TBA

Culture

Leveraging Technology to Disrupt Social Issues

There are many important social problems that must be addressed within our community – from housing affordability and homelessness to socio-economic mobility and opportunity access. We’re in a unique position…

Panel

Rebekah Bastian
Zillow

Rebecca Lovell
Office of Economic Development at City of Seattle

Jonathan Kumar
GiveSafe

Adam Barley
Slalom

Time and room TBA

Leveraging Technology to Disrupt Social Issues

Rebekah Bastian Zillow

Rebecca Lovell Office of Economic Development at City of Seattle

Jonathan Kumar GiveSafe

Adam Barley Slalom

Culture

Time and room

TBA

Business Development

Exponential Empathy: How Brands and Agencies Break Down Barriers to Deliver Impact

Generating lots of ideas is easy. Today, organizations of all sizes use design thinking as one tool to generate velocity. Applied well, it can produce dozens of options for what to build. Applied poorly, it’s…

Session

Greg Amrofell
Intentional Futures

Time and room

TBA

Innovation

Social-Emotional Learning, Self-Empowerment + Flibbertigibbet: How Digital Can Affect Positive Change in Kids

Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind…

Session

Jessica Barnes
Smashing Ideas

Anna Ho
Smashing Ideas

Time and room

TBA

Bootstrappers Do It Better

If you don’t have to raise money, don’t. As the founder of a company that never took any private equity, seed, or venture capital, David Erickson is a free man. He answers to nobody, not even a board. His…

David Erickson
freeconferencecall.com

Time and room TBA

Bootstrappers Do It Better

David Erickson freeconferencecall.com

Time and room

TBA

VR/AR

Beyond Gaming: Incredible, Useful & Interesting Ways VR is Used Today

When you think of VR you likely picture a gamer wearing a VR headset, immersed in an animated battle against dark and evil forces. But VR goes so far beyond gaming - cutting across music, non-profits, sports,…

Time and room

TBA

Diversity & Inclusion

Inclusion in Emerging Technology: What you need to know (and what you can do today)

Countless emerging tech acronyms abound: VR/AR (virtual and augmented reality), CUI (conversational UI), AI (artificial intelligence). We'll unpack what these mean, but more importantly, we'll talk about how…

Session

Time and room

TBA

Business Development

How do we get there? Using journey maps to guide organizational change

Rapid company growth. Siloed teams. More and more product lines. No shared understanding of user problems. Sound familiar? These were just a few of the challenges facing us at Avvo, an online legal marketplace…

Time and room

TBA

Culture

Back to Nature: Curing Open Office Noise

Nobody sets out to create an office environment that employees loathe. Yet according to studies, noise and distraction is the number one complaint of office workers; a costly situation that triggers drops in…

Session

Beau Wilder
Plantronics

Time and room

TBA

Culture

Culture Brief: Using creative tools to make culture your unfair advantage

Company culture, at its core, is a facet of business. And when company culture is broken, it’s a business problem. We solve business problems with creativity. So, what if we could tackle the “culture question”…

Session

Rebecca Weaver
Rational Interaction

Time and room

TBA

Diversity & Inclusion

Diverse & Inclusive Marketing - Building Authentic Connection with Your Audience

In today's radically changing world it is ever more apparent that learning how to build genuine and authentic connections is key to captivating and holding an audience's attention and inspire them to take…

Session

MJ DePalma
Microsoft

Time and room

TBA

Marketing

Christmas shopping with your voice

 Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their…

Session

Time and room

TBA

Design

Free Your Hands and Your Mind Will Follow: The Relative Powers of the Pencil and the Pixel

Drory and Jake claim this logistic syllogism is more than just a play to get their conference talk accepted (partially true), but that it’s also a powerful, consistent, and effective way to simply get stuff…

Session

Drory Ben-Menachem
Smashing Ideas

Time and room

TBA

Marketing

Growing businesses through Identity, Analytics, Location, and Payments

Our world is changing, and so is the way we do business. With the growing variety of channels, markets, and audiences today – how are you going to stand out and rise above your competitors? Whether you're a…

Session

Time and room

TBA

Design

Design & Interactivity Without Sacrificing Speed

Web design shouldn’t be hindered by the need for a fast, smooth loading site. However, all too often web designers find themselves choosing between creative design choices and prioritizing speed. The AMP…

Session

Time and room

TBA

Marketing

How Chatbots Can Help You Marketing

Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way  people communicate,…

Session

Murray Newlands
ChattyPeople

Time and room

TBA

Design

What the Democratization of Tech Means for Creatives

Right brain vs left brain. The creative designer vs the analytical engineer. Neuroscience may now prove that we use both parts of our brain fairly equally, but until recently it was a house divided when it…

Session

Steve Heck
Getty Images

Time and room

TBA

Culture

Building Culture Through Empathy and Research

Products may be built in an office, but your office doesn't have to be the same old thing. How building empathy through observation can help drive culture and change. At Grubhub, we research constantly and get…

Session

Time and room

TBA

Communications

​How News Media Uses Social Media: What's an Attention Grabber and What's Not

​Getting noticed by the news media is important for any business. What grabs the attention of the legacy media, trade press and bloggers is not always the same thing. Explore this subject, issues around "fair…

Session

Time and room

TBA

Design

The Age of Experience: How To Be Consistent When You Can’t Be The Same

Today, designing consistent brand experiences no longer means just creating visual cohesion across customer journeys. In our inherently connected and mobile world, designers must concept differently to deliver…

Session

Time and room

TBA

Data

The Internet of You

Personalization promises better experience but it often gets us wrong in all kinds of ways. Sometimes it's laughable, like a wayward ad for socks that follows us around the internet. Sometimes, it's perplexing…

Session

Time and room TBA

The Internet of You

Data

Time and room

TBA

Marketing

Content Marketing: What does it take to be successful?

Ben Gibson, CMO of multi-billion dollar, cloud and security technology company F5 Networks and David Hayes, client partner of it agency, POP, will provide answers based on their experience with a recently…

Session

Time and room

TBA

Communications

Uber: Behind the headlines - A fireside chat with Uber Pacific Northwest GM Brooke Steger

Against a backdrop of corporate turbulence and negative PR, Uber Pacific Northwest GM Brooke Steger talks to POSSIBLE MD Gareth Jones about what the ridesharing company and her team are doing to empower…

Session

Time and room

TBA

Communications

The Internet’s Big Conscience Crisis

In a world where truth and morality can no longer be taken for granted, people are finally waking up to the break-neck pace of technological change. We have spent so long obsessing over whether we could do…

Session

Time and room

TBA

Communications

Deeper Reporting Through Digital Storytelling

Daily papers throughout the country have struggled to contextualize local news in a deeper, more analytical scope. Using digital tools, Seattle Times journalists took this challenge head-on in an interactive…

Panel

Linda Shaw
The Seattle Times

Corinne Chin
The Seattle Times

Lauren Frohne
The Seattle Times

Helga Salinas
The Seattle Times

Frank Mina
Seattle Times

Time and room TBA

Deeper Reporting Through Digital Storytelling

Linda Shaw The Seattle Times

Corinne Chin The Seattle Times

Lauren Frohne The Seattle Times

Helga Salinas The Seattle Times

Frank Mina Seattle Times

Communications

Time and room

TBA

Marketing

Our Journey To Make “The Journey” (The Story Behind The 84 Lumber Super Bowl Spot)

Don’t get me wrong. I will in no way draw a comparison between what ad guys go through to make a Super Bowl commercial and what immigrants go through to make it to America. Families are broken apart. Lives are…

Session

Time and room

TBA

Analytics

Facebook Master Class: Drive Growth with Insights from Facebook Analytics

People no longer interact with businesses on only one device, and on only one channel. Today’s customer journey spans mobile devices, apps, bots, and more. Learn how you can use Facebook Analytics to…

Master Class

Time and room

TBA

Communications

Quit Doing Such Shitty PowerPoints

We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through…

Session

Larry Asher
Worker Bees, SVC

Time and room

TBA

Culture

Designing Omnichannel Experiences: Innovating for the digital customer

Focused for the last 116 years on being an entrepreneurial company, Nordstrom’s latest transformation involves the translation of the in-store salesperson entrepreneur to a digital entrepreneurial…

Session