Sessions

Tuesday, October 17

Tue Oct 17
9:30 am – 10:20 am

Level 3 Tahoma 3

Communications

#ForWhichWEStand: The Power of Purpose in Communications

Over many years in PR and communications, Melissa Waggener Zorkin has seen companies, industries and governments rise and fall. Today there is a new media and social climate demanding that individuals and…

Session

Tue Oct 17
9:30 am – 10:20 am

Level 3 Tahoma 2

Personal Development

Creating with Both Eyes Open

We all make decisions everyday, sometimes mindless decisions, other times dumb ones.  But informed decisions, based on an understanding of your individuality and in the context of creativity and business, will…

Session

John Keatley
Keatley Photo

TUE
9:30 am – 10:20 am
Level 3 Tahoma 2

Creating with Both Eyes Open

John Keatley Keatley Photo

Personal Development

Tue Oct 17
9:30 am – 10:20 am

Level 3 Tahoma 1

Business Development

Journey Maps Panel

How Do We Get There? Using Journey Maps to Guide Organizational Change

Rapid company growth. Siloed teams. More and more product lines. No shared understanding of user problems. Sound familiar? These were just a few of the challenges facing us at Avvo, an online legal marketplace…

Tue Oct 17
9:30 am – 10:20 am

Level 2 Chelan 5

Design

Owning Your Design Process and Designing for Equity

Join Natalie Lew, Adobe Creative Resident and interaction designer, as she shares how taking ownership of one’s creative process can foster more equitable and considerate design. In this session, you’ll hear…

Session

TUE
9:30 am – 10:20 am
Level 2 Chelan 5

Owning Your Design Process and Designing for Equity

Natalie Lew Adobe

Design

Tue Oct 17
9:30 am – 10:20 am

Level 2 Chelan 2

Innovation

Social-Emotional Learning, Self-Empowerment + Flibbertigibbet: How Digital Can Affect Positive Change in Kids

Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind…

Session

Jessica Barnes
Smashing Ideas

Anna Ho
Smashing Ideas

Tue Oct 17
10:00 am – 4:00 am

TBA

Design

VML Design Challenge

Professionals from VML agency lead student-teams at this friendly-but-competitive onsite event. Students will collaborate with agency professionals over two days to provide a local non-profit with a strategic…

Workshop

TUE
10:00 am – 4:00 am
TBA

VML Design Challenge

Design

Tue Oct 17
10:30 am – 11:20 am

Level 3 Tahoma 3

Culture

Artists As Activists: Filling the Leadership Void

Anjali Kumar and Aaron Huey will discuss the role of artists as storytellers in major cultural movements and how corporations can learn from the art community in actively take a position on "doing good". Art…

Keynote

Anjali Kumar
Ex-Warby Parker

Aaron Huey
Amplifier

TUE
10:30 am – 11:20 am
Level 3 Tahoma 3

Artists As Activists: Filling the Leadership Void

Anjali Kumar Ex-Warby Parker

Aaron Huey Amplifier

Culture

Tue Oct 17
10:30 am – 11:20 am

Level 3 Tahoma 2

Communications

Uber: Behind the headlines - A Fireside Chat with Uber Pacific Northwest GM Brooke Steger

Against a backdrop of corporate turbulence and negative PR, Uber Pacific Northwest GM Brooke Steger talks to POSSIBLE MD Gareth Jones about what the ridesharing company and her team are doing to empower…

Session

Gareth Jones
POSSIBLE / Moderator

Tue Oct 17
10:30 am – 11:20 am

Level 3 Tahoma 1

Communications

Digital Storytelling Panel

Deeper Reporting Through Digital Storytelling

Daily papers throughout the country have struggled to contextualize local news in a deeper, more analytical scope. Using digital tools, Seattle Times journalists took this challenge head-on in an interactive…

Panel

Linda Shaw
The Seattle Times

Corinne Chin
The Seattle Times

Lauren Frohne
The Seattle Times

Helga Salinas
The Seattle Times

Frank Mina
Seattle Times

TUE
10:30 am – 11:20 am
Level 3 Tahoma 1

Digital Storytelling Panel

Deeper Reporting Through Digital Storytelling

Linda Shaw The Seattle Times

Corinne Chin The Seattle Times

Lauren Frohne The Seattle Times

Helga Salinas The Seattle Times

Frank Mina Seattle Times

Communications

Tue Oct 17
10:30 am – 11:20 am

Level 2 Chelan 5

Diversity & Inclusion

Inclusion in Emerging Technology: What you need to know (and what you can do today)

Countless emerging tech acronyms abound: VR/AR (virtual and augmented reality), CUI (conversational UI), AI (artificial intelligence). We'll unpack what these mean, but more importantly, we'll talk about how…

Session

Tue Oct 17
10:30 am – 11:20 am

Level 2 Chelan 4

Design

How to Present (and Sell) Creative Work

We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no…

Session

Rahmin Eslami
Hornall Anderson

TUE
10:30 am – 11:20 am
Level 2 Chelan 4

How to Present (and Sell) Creative Work

Rahmin Eslami Hornall Anderson

Design

Tue Oct 17
10:30 am – 11:20 am

Level 2 Chelan 2

Communications

Slowing Down to Level Up : ROI of mindfulness and body language

How do you level up when often you feel like you are just trying to catch up?  The world is moving faster and faster and we are being inundated with more and more information and higher expectations.  Slowing…

Session

Renee Metty
With Pause

Tue Oct 17
10:30 am – 11:20 am

Level 1 Yakima 1

Culture

Mayoral Candidate Jenny Durkan Fireside Chat with Mark Baumgarten

Mayoral candidate Jenny Durkan goes one-on-one with Seattle Weekly Editor-in-Chief Mark Baumgarten on the eve of the election. She will talk about the twists and turns of an unusual campaign season, her…

Session

Mark Baumgarten
Seattle Weekly / Moderator

TUE
10:30 am – 11:20 am
Level 1 Yakima 1

Mayoral Candidate Jenny Durkan Fireside Chat with Mark Baumgarten

Mark Baumgarten (Moderator) Seattle Weekly

Jenny Durkan

Culture

Tue Oct 17
10:30 am – 11:20 am

Lower Level Skagit 5

Marketing

Who Needs ‘Advertising' Anymore?

This year, brands are thinking more about measurable, safe, and impactful marketing channels and less about reach and scale for their own sakes. This is a good thing if it means less of the interruptive…

Session

TUE
10:30 am – 11:20 am
Lower Level Skagit 5

Who Needs ‘Advertising' Anymore?

Kolby Yarnell Adweek

Marketing

Tue Oct 17
11:30 am – 12:20 pm

Level 3 Tahoma 2

Marketing

SEO in 2018 and Beyond

The landscape of search continues to shift, and the practices that earn high rankings, great traffic, and powerful ROI do, too. In this presentation, Rand will show how and where people are searching on the…

Session

TUE
11:30 am – 12:20 pm
Level 3 Tahoma 2

SEO in 2018 and Beyond

Rand Fishkin Moz

Marketing

Tue Oct 17
11:30 am – 12:20 pm

Level 3 Tahoma 1

Business Development

Exponential Empathy Panel

Exponential Empathy: How Brands and Agencies Break Down Barriers to Deliver Impact

Generating lots of ideas is easy. Today, organizations of all sizes use design thinking as one tool to generate velocity. Applied well, it can produce dozens of options for what to build. Applied poorly, it’s…

Session

Greg Amrofell
Intentional Futures

Marie Huwe
Docusign

Robb Nielson
Concur Technologies

TUE
11:30 am – 12:20 pm
Level 3 Tahoma 1

Exponential Empathy Panel

Exponential Empathy: How Brands and Agencies Break Down Barriers to Deliver Impact

Greg Amrofell Intentional Futures

Marie Huwe Docusign

Robb Nielson Concur Technologies

Business Development

Tue Oct 17
11:30 am – 12:20 pm

Level 2 Chelan 5

Communications

Collaboration Is Bullshit

“Collaboration” is a buzzing term in the creative industry, used to explain the benefits of tight teamwork between clients and internal teams. But we’ve heard from our clients that claims of being transparent…

Session

Adam Pearson
Substantial

TUE
11:30 am – 12:20 pm
Level 2 Chelan 5

Collaboration Is Bullshit

Adam Pearson Substantial

Communications

Tue Oct 17
11:30 am – 12:20 pm

Level 2 Chelan 4

Diversity & Inclusion

Millennials Are From Mars, Boomers Are From Venus: Attracting a Diverse, Multi-Generational Workforce

Did you know that many companies currently employ people from 4 different generations at any given time? It is becoming increasingly more difficult to crack the code on how to be inclusive of a workforce that…

Session

Tue Oct 17
11:30 am – 12:20 pm

Level 2 Chelan 2

Design

B*%+# don't kill my vibe

Hey creative folk, sick of getting beat down, pushed around, deprioritized??? The struggle is real, and you are not alone. This talk will help you become a stronger, confident, more empowered thinker and…

TUE
11:30 am – 12:20 pm
Level 2 Chelan 2

B*%+# don't kill my vibe

Morgan Zion Amazon

Design

Tue Oct 17
11:30 am – 12:20 pm

Level 1 Yakima 1

Diversity & Inclusion

Diverse & Inclusive Marketing - Building Authentic Connection with Your Audience

In today's radically changing world it is ever more apparent that learning how to build genuine and authentic connections is key to captivating and holding an audience's attention and inspire them to take…

Session

MJ DePalma
Microsoft

Tue Oct 17
11:30 am – 12:20 pm

Lower Level Skagit 5

UX/UI

Solving the Ultimate UX Problem: Rethinking Air Travel

Any design challenge worth tackling has some gnarly, seemingly impossible tension that needs to be reconciled. In air travel, the key tension is between airline profitability and passenger comfort. To solve…

Session

TUE
11:30 am – 12:20 pm
Lower Level Skagit 5

Solving the Ultimate UX Problem: Rethinking Air Travel

Devin Liddell Teague

UX/UI

Tue Oct 17
11:30 am – 12:20 pm

Lower Level Skagit 2

Bootstrappers Do It Better

If you don’t have to raise money, don’t. As the founder of a company that never took any private equity, seed, or venture capital, David Erickson is a free man. He answers to nobody, not even a board. His…

Session

David Erickson
freeconferencecall.com

TUE
11:30 am – 12:20 pm
Lower Level Skagit 2

Bootstrappers Do It Better

David Erickson freeconferencecall.com

Tue Oct 17
1:30 pm – 2:20 pm

Level 3 Tahoma 3

Design

Design & Interactivity Without Sacrificing Speed

Web design shouldn’t be hindered by the need for a fast, smooth loading site. However, all too often web designers find themselves choosing between creative design choices and prioritizing speed. The AMP…

Session

TUE
1:30 pm – 2:20 pm
Level 3 Tahoma 3

Design & Interactivity Without Sacrificing Speed

Abby Beck Google

Design

Tue Oct 17
1:30 pm – 2:20 pm

Level 3 Tahoma 2

Marketing

Our Journey To Make “The Journey” (The Story Behind The 84 Lumber Super Bowl Spot)

Don’t get me wrong. I will in no way draw a comparison between what ad guys go through to make a Super Bowl commercial and what immigrants go through to make it to America. Families are broken apart. Lives are…

Session

Tue Oct 17
1:30 pm – 2:20 pm

Level 3 Tahoma 1

UX/UI

Customer Touchpoints Panel

Your Brand is your Experience: Why all Touchpoints must work for your Customers

Before the modern age of experience you would just have to shout the loudest. But, today you need to meet your customer’s needs, when they need you, across any touchpoint. Every-time they have a poor…

Panel

Peter Eckert
Projekt202 / Moderator

Karen Olson
Space Needle

Jeremy Johnson
Projekt202

Rob Pierry
projekt202

TUE
1:30 pm – 2:20 pm
Level 3 Tahoma 1

Customer Touchpoints Panel

Your Brand is your Experience: Why all Touchpoints must work for your Customers

Peter Eckert (Moderator) Projekt202

Karen Olson Space Needle

Jeremy Johnson Projekt202

Rob Pierry projekt202

UX/UI

Tue Oct 17
1:30 pm – 2:20 pm

Level 2 Chelan 5

Innovation

The Hearts and Robots Revolution: Why T4IR (The Fourth Industrial Revolution) is Inherently Human

By 2020 the average person will have more conversations with bots than with their spouse (Gartner). The pace of change at which companies need to move to adapt this kind of technology is unprecedented, and the…

Session

Joni Roylance
North Highland

Brian Clements
North Highland

Tue Oct 17
1:30 pm – 2:20 pm

Level 2 Chelan 2

Analytics

Facebook Master Class: Drive Growth with Insights from Facebook Analytics

People no longer interact with businesses on only one device, and on only one channel. Today’s customer journey spans mobile devices, apps, bots, and more. Learn how you can use Facebook Analytics to…

Master Class

Tue Oct 17
1:30 pm – 2:20 pm

Level 1 Yakima 1

Culture

Mayoral Candidate Cary Moon Fireside Chat with Mark Baumgarten

Mayoral candidate Cary Moon sits down with Seattle Weekly Editor-in-Chief Mark Baumgarten for an in-depth interview the day before ballots are mailed. She will share her vision for the city, talk about how her…

Session

Mark Baumgarten
Seattle Weekly / Moderator

TUE
1:30 pm – 2:20 pm
Level 1 Yakima 1

Mayoral Candidate Cary Moon Fireside Chat with Mark Baumgarten

Mark Baumgarten (Moderator) Seattle Weekly

Cary Moon

Culture

Tue Oct 17
1:30 pm – 2:20 pm

Lower Level Skagit 5

Culture

The Future of Urban Mobility: As Seattle’s Mobility Ecosystem Grows, What’s a Commuter To Do?

The last year brought tremendous innovation to urban mobility in Seattle. The launch of key players, like ReachNow, Scoop and Chariot among others, are making the idea of connected, electric, automated and…

Panel

Tue Oct 17
1:30 pm – 2:20 pm

Lower Level Skagit 2

Business Development

The Magic Pitch: What You Can Learn From Crowdfunding to Tell Your Story

Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at…

Session

Tue Oct 17
2:50 pm – 3:40 pm

Level 3 Tahoma 3

Data

Spotify Session

Coming Soon.

Session

TUE
2:50 pm – 3:40 pm
Level 3 Tahoma 3

Spotify Session

Tim Ganss Spotify

Data

Tue Oct 17
2:50 pm – 3:40 pm

Level 3 Tahoma 1

UX/UI

Fireside Chat with Facebook and T-Mobile: Building a New Commerce Channel with Facebook Messenger

Join Joe Keating, Client Partner at Facebook, as he sits down with Susan Tijoe, Director of Digital Strategy & Innovation at T-Mobile to discuss how the network operator has experienced success with building a…

Panel

Tue Oct 17
2:50 pm – 3:40 pm

Level 2 Chelan 5

Design

What the Democratization of Tech Means for Creatives

Right brain vs left brain. The creative designer vs the analytical engineer. Neuroscience may now prove that we use both parts of our brain fairly equally, but until recently it was a house divided when it…

Session

Dan Gifford
Getty Images

TUE
2:50 pm – 3:40 pm
Level 2 Chelan 5

What the Democratization of Tech Means for Creatives

Dan Gifford Getty Images

Design

Tue Oct 17
2:50 pm – 3:40 pm

Level 2 Chelan 4

Diversity & Inclusion

The Diversity Nacho & Becoming an Inclusive Leader

Design has helped revolutionize the tech industry and beyond. The next wave of success is being driven by diversity and inclusion. More than a buzzword, diversity is one of the secrets of successful design and…

Session

Tue Oct 17
2:50 pm – 3:40 pm

Level 2 Chelan 2

Communications

The Power of Voice

Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New…

Session

TUE
2:50 pm – 3:40 pm
Level 2 Chelan 2

The Power of Voice

Bryan Moffett NPR

Communications

Tue Oct 17
2:50 pm – 3:40 pm

Level 1 Yakima 1

Marketing

How Chatbots Can Help Your Marketing

Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way  people communicate,…

Session

Murray Newlands
ChattyPeople

TUE
2:50 pm – 3:40 pm
Level 1 Yakima 1

How Chatbots Can Help Your Marketing

Murray Newlands ChattyPeople

Marketing

Tue Oct 17
2:50 pm – 3:40 pm

Lower Level Skagit 5

Customer Experience

They Say Our Love Won’t Pay The Rent

You thought you did everything right. You started with the fundamentals. You built your CRM channel into a proven profit center. Then you got fancy. You did some wild stuff that delighted your bosses and your…

Session

Bob Zammit
Microsoft

TUE
2:50 pm – 3:40 pm
Lower Level Skagit 5

They Say Our Love Won’t Pay The Rent

Bob Zammit Microsoft

Customer Experience

Tue Oct 17
2:50 pm – 3:40 pm

Lower Level Skagit 2

Business Development

Six Reasons Why the 20th Century Business Model is Fucked

The world of business is now in a state of permanent change, where the behaviors needed for success have been completely redefined. We know businesses need to be more agile, more experimental and more…

Session

Tue Oct 17
3:50 pm – 4:40 pm

Level 3 Tahoma 3

Culture

Designing Omnichannel Experiences: Innovating for the digital customer

Focused for the last 116 years on being an entrepreneurial company, Nordstrom’s latest transformation involves the translation of the in-store salesperson entrepreneur to a digital entrepreneurial…

Session

Tue Oct 17
3:50 pm – 4:40 pm

Level 3 Tahoma 1

Communications

Standing Up to Stand Out: The Power of Purpose in Communications

In today’s constantly shifting marketplace, brands have to navigate a complex set of challenges, from industry disruption to the social and political climate, all at the speed of 140 characters. Add to this an…

Panel

Anne Alo
WE Communications

TUE
3:50 pm – 4:40 pm
Level 3 Tahoma 1

Standing Up to Stand Out: The Power of Purpose in Communications

Anne Alo WE Communications

Communications

Tue Oct 17
3:50 pm – 4:40 pm

Level 2 Chelan 5

Design

So, we built this diorama of a hospital room...

Smashing Ideas worked on a proof of concept to demonstrate how voice-based UI (such as Alexa, Siri, Cortana, or Google) can drastically improve the patient care experience.  As we progressed through the…

Session

Drory Ben-Menachem
Smashing Ideas

TUE
3:50 pm – 4:40 pm
Level 2 Chelan 5

So, we built this diorama of a hospital room...

Drory Ben-Menachem Smashing Ideas

Design

Tue Oct 17
3:50 pm – 4:40 pm

Level 2 Chelan 4

Culture

Many Cultures, One Brand: The Global Expansion Marketing Paradox

The world continues to grow smaller in our ever-connected, digitally driven society. While this makes it easier for small businesses, agencies and startups to evolve and expand globally, marketers are still…

Session

Tue Oct 17
3:50 pm – 4:40 pm

Level 2 Chelan 2

Marketing

5 Star State of Mind

A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review…

TUE
3:50 pm – 4:40 pm
Level 2 Chelan 2

5 Star State of Mind

Christina Augsburger Yelp

Marketing

Tue Oct 17
3:50 pm – 4:40 pm

Level 1 Yakima 1

Innovation

Mission-Driven Technology: Building Products That Reflect Your Values

Every business needs to approach technology in a new way, and nonprofits are no different. Hear from leaders in the nonprofit technology space as they share how they've married the best of startup practices…

Panel

Kevin Clark
Live Music Project

Shaya Lyon
Live Music Project

Lucy Bernholz
Stanford Center on Philanthropy and Civil Society

TUE
3:50 pm – 4:40 pm
Level 1 Yakima 1

Mission-Driven Technology: Building Products That Reflect Your Values

Kevin Clark Live Music Project

Shaya Lyon Live Music Project

Lucy Bernholz Stanford Center on Philanthropy and Civil Society

Innovation

Tue Oct 17
3:50 pm – 4:40 pm

Lower Level Skagit 2

Data

Why Isn’t My Programmatic Campaign Optimizing?

We were told that programmatic was so advanced, the algorithms would optimize the media for us. What happened?  In this session, Jay Friedman talks through how in the past, the promise of programmatic has…

Session

Jay Friedman
Goodway Group

TUE
3:50 pm – 4:40 pm
Lower Level Skagit 2

Why Isn’t My Programmatic Campaign Optimizing?

Jay Friedman Goodway Group

Data

Wednesday, October 18

Wed Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 3

AI

The Holy Grail: The New Trends Disrupting Marketing As We Know It

IoT. Augmented and Virtual Reality. Digital Assistants. Chat Bots. These are more than just buzzwords, they are here due to the increasingly prominent role of AI in digital transformation that is disrupting…

Session

Wed Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 2

Marketing

Growing Businesses Through Identity, Analytics, Location, and Payments

Our world is changing, and so is the way we do business. With the growing variety of channels, markets, and audiences today – how are you going to stand out and rise above your competitors? Whether you're a…

Session

Wed Oct 18
9:30 am – 10:20 am

Level 3 Tahoma 1

Communications

News & Social Media Panel

​How News Media Uses Social Media: What's an Attention Grabber and What's Not

​Getting noticed by the news media is important for any business. What grabs the attention of the legacy media, trade press and bloggers is not always the same thing. Explore this subject, issues around "fair…

Panel

WED
9:30 am – 10:20 am
Level 3 Tahoma 1

News & Social Media Panel

​How News Media Uses Social Media: What's an Attention Grabber and What's Not

Matt Markovich KOMO News

Communications

Wed Oct 18
9:30 am – 10:20 am

Level 2 Chelan 2

Marketing

Content Marketing: What Does It Take To Be Successful?

Annie Headley, Vice President of Corporate Marketing of multi-billion dollar, cloud and security technology company F5 Networks and David Hayes, client partner of it agency, POP, will provide answers based on…

Session

Wed Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 3

AI

AI and Marketing: Removing The Mystery, Defining The Magic

In 2017, Artificial Intelligence (AI) has officially become the new buzzword for marketers and the media. This session will remove the hype and mystery behind AI to provide a fundamental, non-technical,…

Session

WED
10:30 am – 11:20 am
Level 3 Tahoma 3

AI and Marketing: Removing The Mystery, Defining The Magic

Robbee Minicola Wunderman

AI

Wed Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 2

Marketing

Christmas Shopping With Your Voice

 Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their…

Session

WED
10:30 am – 11:20 am
Level 3 Tahoma 2

Christmas Shopping With Your Voice

Barry Kaplan Best Buy

Jasdeep Singh Best Buy

Marketing

Wed Oct 18
10:30 am – 11:20 am

Level 3 Tahoma 1

VR/AR

Future of VR in Advertising

Immersive video, virtual and augmented reality have emerged in a big way. Unsurprisingly, Google and Facebook lead the charge to define the experience for consumers and advertisers. Audiences are tuning in,…

Panel

Theresa Moore
Pixability / Moderator

WED
10:30 am – 11:20 am
Level 3 Tahoma 1

Future of VR in Advertising

Theresa Moore (Moderator) Pixability

Adam Sheppard 8ninths

Patrick Chaupham Weber Shandwick

John SanGiovanni Visual Vocal

Des Smith T-Mobile

Amber Osborne Meshfire

VR/AR

Wed Oct 18
10:30 am – 11:20 am

Level 2 Chelan 5

UX/UI

Creating User Flows for Mixed Reality

Rules for designing good experiences in mixed reality/augmented reality are still being determined. Creating user flows, a standard UX practice, can be tricky in MR/AR because MR/AR experiences incorporate…

WED
10:30 am – 11:20 am
Level 2 Chelan 5

Creating User Flows for Mixed Reality

Lillian Warner NYU

UX/UI

Wed Oct 18
10:30 am – 11:20 am

Level 2 Chelan 4

Culture

Back to Nature: Curing Open Office Noise

Nobody sets out to create an office environment that employees loathe. Yet according to studies, noise and distraction is the number one complaint of office workers; a costly situation that triggers drops in…

Session

Beau Wilder
Plantronics

WED
10:30 am – 11:20 am
Level 2 Chelan 4

Back to Nature: Curing Open Office Noise

Beau Wilder Plantronics

Culture

Wed Oct 18
10:30 am – 11:20 am

Level 2 Chelan 2

Marketing

How To Optimize Online Content To Grow Your Community and The Brands You Work With

The market has been flooded with new content creators and brands over the last few years.  It is getting harder to stand out with the increase in competition.  Social media has made the barriers to entry in…

Master Class

Wed Oct 18
10:30 am – 11:20 am

Level 1 Yakima 1

Culture

Culture Brief: Using creative tools to make culture your unfair advantage

Company culture, at its core, is a facet of business. And when company culture is broken, it’s a business problem. We solve business problems with creativity. So, what if we could tackle the “culture question”…

Session

Rebecca Weaver
Rational Interaction

Dennis O'Reilly
Rational Interaction

WED
10:30 am – 11:20 am
Level 1 Yakima 1

Culture Brief: Using creative tools to make culture your unfair advantage

Rebecca Weaver Rational Interaction

Dennis O'Reilly Rational Interaction

Culture

Wed Oct 18
10:30 am – 11:20 am

Lower Level Skagit 5

Diversity & Inclusion

How UX Can Help Us To Make a More Inclusive Environment For The Entire Tech Industry

As designers why aren’t we leading the conversation of diversity & inclusion? We solve problems and build products used by millions. We maintain ridiculous levels of empathy and overuse the phrase “surprise…

Session

Todd Bennings
Starbucks / HERE Seattle

Wed Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 3

Marketing

The Golden Age of On-Demand Audio

The Golden Age of On-Demand Audio is upon us. Podcasting is re-emerging as one of the preeminent storytelling and communication mediums. A third of 25-54 year-olds are listening to podcasts every month, and…

Session

Anna Sullivan
Gimlet Media

WED
11:30 am – 12:20 pm
Level 3 Tahoma 3

The Golden Age of On-Demand Audio

Anna Sullivan Gimlet Media

Marketing

Wed Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 2

Branding

Is Your Brand More Than Just a Pretty Face?

What would it take for you to ask a brand out on a second date? Any product or service you are considering buying is like a first date. You check it out, you consider and then you either swipe left or,…

Session

WED
11:30 am – 12:20 pm
Level 3 Tahoma 2

Is Your Brand More Than Just a Pretty Face?

Stanley Hainsworth Tether

Branding

Wed Oct 18
11:30 am – 12:20 pm

Level 3 Tahoma 1

Culture

Designing Creative Economy Panel

Designing Creative Economy and Industries in Seattle

How do we foster, nature and sustain the city of Seattle as a thriving center for Creative Economy and Creative Industries?  How do we center our values of equity and social justice in the way we build…

Panel

Scott Macklin
Early Edu Alliance, University of Washington / Moderator

Randy Engstrom
City of Seattle

Lara Davis
Office of Arts & Culture, City of Seattle

Kate Becker
City of Seattle

WED
11:30 am – 12:20 pm
Level 3 Tahoma 1

Designing Creative Economy Panel

Designing Creative Economy and Industries in Seattle

Scott Macklin (Moderator) Early Edu Alliance, University of Washington

Randy Engstrom City of Seattle

Lara Davis Office of Arts & Culture, City of Seattle

Kate Becker City of Seattle

Culture

Wed Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 5

Branding

The Brand Value You're Missing: How to Create Belonging in a Broken World

Today, 97% of online adults visit social networks. By 2020, 4 billion people will be online, 2 billion people will be connecting to each other on Facebook's Groups platform, and billions more will be connected…

Session

Wed Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 4

Branding

Storyteller’s Guide to Better Videos

When you’re engrossed in a movie or TV show, it’s not stunning camera work, an original score, or flawless acting that glues you to the screen. While those things are all important, it’s the plot — the…

Session

Ron Gross
The Distillery

WED
11:30 am – 12:20 pm
Level 2 Chelan 4

Storyteller’s Guide to Better Videos

Ron Gross The Distillery

Branding

Wed Oct 18
11:30 am – 12:20 pm

Level 2 Chelan 2

Analytics

Facebook Master Class: Drive Growth with Insights from Facebook Analytics

People no longer interact with businesses on only one device, and on only one channel. Today’s customer journey spans mobile devices, apps, bots, and more. Learn how you can use Facebook Analytics to…

Master Class

Wed Oct 18
11:30 am – 12:20 pm

Lower Level Skagit 5

Customer Experience

How Automated Vehicles Make You Feel Like You're "In Control" (and what your business can learn from them)

Many companies are rushing to be first-to-market with fully automated vehicles. Most of these efforts focus exclusively on the technology that can make a vehicle drive by itself. But just as important are the…

Session

Matt McElvogue
Teague

Matt Yurdana
Internet of Things Experiences Group, Intel

Wed Oct 18
11:30 am – 12:20 pm

Lower Level Skagit 2

Marketing

The Modern Mandate: Video Marketing

Most successful start-ups and established companies have a video marketing presence.  This isn't a coincidence.  It's a mandate. How do you capture your audience's attention?  Who is your audience?  What are…

Cameron Campbell
Lustre Studios

WED
11:30 am – 12:20 pm
Lower Level Skagit 2

The Modern Mandate: Video Marketing

Cameron Campbell Lustre Studios

Marketing

Wed Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 3

Data

The Demise of the Pixel

How VICE has evolved their advertising offerings around the concept of "share of screen", and how ratio-based advertising products allow for streamlined design, production and delivery. Strategically organized…

Session

Andrew Smith
VICE Media

WED
1:30 pm – 2:20 pm
Level 3 Tahoma 3

The Demise of the Pixel

Andrew Smith VICE Media

Data

Wed Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 2

Innovation

Entrepreneurship in Cuba: Innovation without Access

Though still on the short list of countries with the least open Internet access, the increasing number of wifi hotspots are enabling Cubans to both consume more information and communicate back out to the rest…

Session

WED
1:30 pm – 2:20 pm
Level 3 Tahoma 2

Entrepreneurship in Cuba: Innovation without Access

Kenna Klosterman CreativeLive

Innovation

Wed Oct 18
1:30 pm – 2:20 pm

Level 3 Tahoma 1

Branding

Experience Branding Panel

Experience Branding: Trusting Athletes and Influencers to Expand Your Brand Trust

Brands are no longer just using their voice to target consumers, the old saying "It takes a village" rings through in the way brands are using the right influencers to hit their target market. The linkage of…

WED
1:30 pm – 2:20 pm
Level 3 Tahoma 1

Experience Branding Panel

Experience Branding: Trusting Athletes and Influencers to Expand Your Brand Trust

Pete Moran (Moderator) ABC Creators

Kasey Keller

Jana Webb JOGA

Luke Aikins

Branding

Wed Oct 18
1:30 pm – 2:20 pm

Level 2 Chelan 5

Design

I Am Not A Robot, Yet: How Data Is Killing Design

Designing for hundreds, thousands, or millions of people is a high stakes game where data provides us the safety and drive to make sure our work doesn’t fall short. But when we only look at the numbers, we’re…

Session

WED
1:30 pm – 2:20 pm
Level 2 Chelan 5

I Am Not A Robot, Yet: How Data Is Killing Design

Dheyvi Velagapudi Substantial

Design

Wed Oct 18
1:30 pm – 2:20 pm

Level 2 Chelan 2

UX/UI

Writing for Doing, Not Reading: The UX Writer’s Role

When UX designs are handed off to developers, they always contain words: headings, instructions, CTAs (calls to action), and error messages. These words play a critical role in delivering a usable, useful, and…

Session

WED
1:30 pm – 2:20 pm
Level 2 Chelan 2

Writing for Doing, Not Reading: The UX Writer’s Role

Elly Searle CrowdStrike

Torrey Podmajersky OfferUp

UX/UI

Wed Oct 18
1:30 pm – 2:20 pm

Level 1 Yakima 1

Personal Development

Session

Alex Wheeler
Ex-Starbucks

Wed Oct 18
1:30 pm – 2:20 pm

Lower Level Skagit 5

Data

Too Much Data, Not Enough Intelligence.

Data is pervasive and plentiful. It’s valuable and the key to marketing success. But how can brands trust the data in a digital supply chain that is now diluted? The reason it is difficult to trust and analyze…

Session

WED
1:30 pm – 2:20 pm
Lower Level Skagit 5

Too Much Data, Not Enough Intelligence.

Anda Gansca Knotch

Data

Wed Oct 18
1:30 pm – 2:20 pm

Lower Level Skagit 2

Data

The Internet of You

Personalization promises better experience but it often gets us wrong in all kinds of ways. Sometimes it's laughable, like a wayward ad for socks that follows us around the internet. Sometimes, it's perplexing…

Session

Pamela Pavliscak
Change Sciences

WED
1:30 pm – 2:20 pm
Lower Level Skagit 2

The Internet of You

Pamela Pavliscak Change Sciences

Data

Wed Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 3

VR/AR

Beyond Gaming: Incredible, Useful & Interesting Ways VR is Used Today

When you think of VR you likely picture a gamer wearing a VR headset, immersed in an animated battle against dark and evil forces. But VR goes so far beyond gaming - cutting across music, non-profits, sports,…

Wed Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 2

AI

Ethics of AI: How fin-tech could serve as a model for other industries

Concerns about the ethics of artificial intelligence span many industries, including financial services. At the same time, the use of AI in fintech has the potential to serve as a barometer for ensuring…

Session

Wed Oct 18
2:50 pm – 3:40 pm

Level 3 Tahoma 1

Strategy

Content Creation Panel

How Outdoor Brands Create Connection Through Content

In the age of ad blockers and ad-free streaming subscriptions, brands can no longer rely on interruptive advertisements to get in front of audiences. The alternative is a win-win for brands and consumers…

Panel

Paolo Mottola
REI / Moderator

WED
2:50 pm – 3:40 pm
Level 3 Tahoma 1

Content Creation Panel

How Outdoor Brands Create Connection Through Content

Paolo Mottola (Moderator) REI

Christian Folk Outdoor Research

Alvin Glay Wahoo Fitness

Laura Swapp REI

Paolo Mottola REI

Strategy

Wed Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 5

The Capitalist's Advantage - Proving the Business Value of Inclusion with Imperfect Data

You already have all the marketing data you need -- it's time to make sure the right people are interpreting it.  New data points to the business value of including diversity of team-member background and…

Gabe Goldberg
Hone Marketing

Wed Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 4

Marketing

Mainstream but Muted: How to Leverage the Basics to Market Your Brand

The cannabis industry's legal regulations make marketing to new audiences a challenge.  Brands outside of regulated industries are also facing challenges in an increasingly “Pay to Play” digital world.  Join…

Session

Wed Oct 18
2:50 pm – 3:40 pm

Level 2 Chelan 2

Design

Whole-Brain Typography

There are two important aspects to typography: the right-brained side that delivers emotional, expressive, and artistic design solutions, and the left-brained side that deals with readable, utilitarian, and…

Session

WED
2:50 pm – 3:40 pm
Level 2 Chelan 2

Whole-Brain Typography

Jeff Barlow Boeing

Design

Wed Oct 18
2:50 pm – 3:40 pm

Level 1 Yakima 1

Communications

The Internet’s Big Conscience Crisis

In a world where truth and morality can no longer be taken for granted, people are finally waking up to the break-neck pace of technological change. We have spent so long obsessing over whether we could do…

Session

WED
2:50 pm – 3:40 pm
Level 1 Yakima 1

The Internet’s Big Conscience Crisis

Gareth Jones POSSIBLE

Communications

Wed Oct 18
2:50 pm – 3:40 pm

Lower Level Skagit 5

Strategy

The Power of Empathy: Is This The Missing Ingredient to Today’s Data-Marketing?

Data has become invaluable to brands, helping to drive more engagement, innovation and even creativity. But have marketers lost sight of the actual individuals who inform those insights – favoring precision,…

Session

Wed Oct 18
2:50 pm – 3:40 pm

Lower Level Skagit 1

Marketing

Rocket Fuel Session

Coming soon.

Session

WED
2:50 pm – 3:40 pm
Lower Level Skagit 1

Rocket Fuel Session

Marketing

Wed Oct 18
3:50 pm – 4:20 pm

Level 3 Tahoma 3

Design

The Well-Behaved Object: Design Principles for the Next Generation

There's no question that the products we make in the near future will grow cheaper and smarter - which means more intelligence in more places. How much will our existing attitudes about interaction design…

Session

Wed Oct 18
3:50 pm – 4:40 pm

Level 3 Tahoma 2

Design

The State of Love and Trust (with Apologies to Pearl Jam)

The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are…

Wed Oct 18
3:50 pm – 4:40 pm

Level 3 Tahoma 1

Culture

Leveraging Technology to Disrupt Social Issues

There are many important social problems that must be addressed within our community – from housing affordability and homelessness to socio-economic mobility and opportunity access. We’re in a unique position…

Panel

Rebecca Lovell
Office of Economic Development at City of Seattle / Moderator

WED
3:50 pm – 4:40 pm
Level 3 Tahoma 1

Leveraging Technology to Disrupt Social Issues

Rebecca Lovell (Moderator) Office of Economic Development at City of Seattle

Rebekah Bastian Zillow

Jonathan Kumar GiveSafe

Adam Barley Slalom

Culture

Wed Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 5

Customer Experience

The Millennial Tax: How Generational Buying Patterns Impact The Way Brands Engage With Customers

Customer expectations are changing and we have millennials to thank for the new dynamic between customer and brand. For them, everything must be delivered on-demand, real-time, and seamlessly, no matter the…

Session

Wed Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 4

VR/AR

1/2 Billion Reasons you need an Augmented Reality Digital Strategy

AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS…

Session

Wed Oct 18
3:50 pm – 4:40 pm

Level 2 Chelan 2

Communications

Quit Doing Such Shitty PowerPoints

We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through…

Session

Larry Asher
Worker Bees, SVC

WED
3:50 pm – 4:40 pm
Level 2 Chelan 2

Quit Doing Such Shitty PowerPoints

Larry Asher Worker Bees, SVC

Communications

Wed Oct 18
3:50 pm – 4:40 pm

Level 1 Yakima 1

Culture

Session

WED
3:50 pm – 4:40 pm
Level 1 Yakima 1

Edelman Confessional Report

Eddie Rehfeldt Edelman

Culture

Wed Oct 18
3:50 pm – 4:40 pm

Lower Level Skagit 5

Design

Kernels of Truth: Designing Conversation with AI

How do you craft a conversation between a machine and a human— not only to give your users the right answers, but to get them to ask the right questions? In this (user-centric) session, we’ll explore the…

Session

WED
3:50 pm – 4:40 pm
Lower Level Skagit 5

Kernels of Truth: Designing Conversation with AI

Milena Pribic IBM

Design

Wed Oct 18
3:50 pm – 4:30 pm

Lower Level Skagit 2

Design

The Age of Experience: How To Be Consistent When You Can’t Be The Same

Today, designing consistent brand experiences no longer means just creating visual cohesion across customer journeys. In our inherently connected and mobile world, designers must concept differently to deliver…

Session